At the recent International Auto Show in New York, Hyundia unveiled an interesting little perk to go with the 2011 version of its Equus luxury sedan. Instead of finding the traditional automobile manual in the glovebox, it’s been replaced with an iPad (although it’s not clear whether the device offered will really be a genuine […]
Remember the good old days when people would ask if your business had a website … the answer would often be “no, we don’t need one.” Flash forward … now the question is, “Does your company participate in social networking?” Most of the time the answer is the same “no” along with “we don’t understand […]
Increasing your client base, boosting your company’s credibility and telling people (and potential clients) about your business is what blogging is all about … however, there are companies out there that are blogging-challenged and very afraid of jumping into the blog world. For instance, you might say “what in the world should I write about?” […]
According to a recent study from the University of Massachusetts Dartmouth Center For Marketing Research, Fortune 500 companies increased their involvement of public blogs from 15% in 2008 to 22% in 2009. That is a significant increase and a more interesting figure is that 35% have a Twitter account with four out of the top […]
Well, if you want to win market share as a revamped search engine, that would be Microsoft’s promotion of Bing! The question is, what search engine is so good and has more meaningful features that you would actually switch from using Google? And, with Google having almost a 70 percent market share of the search […]
This is an interesting bit of information coming out of a report from eMarketer – by the year 2013, 43% of global mobile Internet users (607.5 million people worldwide) will be accessing social networks from their mobile devices! “In the US, mobile social networkers will total 56.2 million by 2013 and will account for nearly […]
If you’re a tweeter you should be interested in this news. It’s official – Google has reached an agreement with Twitter to show tweets in their search results! How do you accomplish this? Unfortunately because this agreement was just recently announced between Google and Twitter, there isn’t much data from a search engine optimization standpoint. […]
This is not a new subject and we need to give credit to many companies who are attempting to understand it although the acceptance factor for some is still a bit foreign and uncomfortable. It’s not about them any more, it’s about the consumer who’s also known as aka “the user.” Are you thinking about what happens […]
Although we’re obviously heavily involved in the business of Interactive marketing and advertising, it’s not too hard to convince our clients where to put their advertising dollars in order to reach their target market … nine times out of ten their customers and clients are online! eMarketer just released a report from Myers Publishing estimating […]
Before you or your company decide to jump in to Twitter with some Tweets you think are relevant, you might be interested in a recent (short-term) study by Pear Analytics to be sure your Tweets aren’t falling into certain catagories. Pear took snapshots of Twitter every 30 minutes (between 11:00 am and 3:00 pm) and picked […]