With the mainstream media constantly name-dropping facebook and twitter, you’d think that it’d be a no-brainer for every business to get themselves setup on them and start seeing the dollars roll in. The trouble is, there isn’t often a direct approach to measuring success on these networks. Like what was promised to Kevin Costner long […]
Although we’re obviously heavily involved in the business of Interactive marketing and advertising, it’s not too hard to convince our clients where to put their advertising dollars in order to reach their target market … nine times out of ten their customers and clients are online! eMarketer just released a report from Myers Publishing estimating […]
For years a major part of Google’s success was based on its ability to determine the popularity of a particular web page based on the amount of links to the page. This is still a huge factor for search engine ranking. But there’s mounting evidence that links may not be the only way to count […]
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