The economic climate may be challenging, but the rate of user clicks on Google ads rose 18% in the third quarter of this year – underlining the ability of search marketing to not only withstand but benefit from the squeeze on traditional (offline) ad budgets. While smaller, more agile businesses have seized the opportunities that pay-per-click […]
This is so funny, I wanted to share it … A regular contributor to a search engine blog, Stoney deGeyter, posted some thoughts on meta tags regarding when, why and how to construct them. He mentions that in terms of relevance, meta tags are only a small portion in terms of rankings for a website, […]
From MarketingVox: Two-thirds (65 percent) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon, writes MarketingCharts. Roughly the same percentage (63 percent) of the 175 CMOs and marketing execs […]
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