I can’t remember the last time I responded to display advertising on ad-supported websites, so I assumed that I was in the majority. Wrong! Forrester Consulting conducted a study from iProspect indicating that more than half of Internet users (52%) not only responded to display advertising on websites showing ads, but as many initially responded […]
We all know the simple answer to that question – right? Banner ads, email offers or sponsored links! Well, guess again … According to ARAnet and based on polling by Opinion Research Corporation , the best way to accomplish visitors following your brand or getting them to your website may not be those particular advertising tactics. Articles that include brand information […]
Still wondering if your company should be moving their traditional advertising dollars to the Internet? Everyone is familiar with the products Lysol, Clearsil, French’s Mustard and Mucinex, to name a few. The company who owns these brands, Reckitt-Benckiser, has taken $20 million in advertising away from TV and will be investing that money in online […]
Most of us have received unsolicited emails from online companies indicating they can get you on the first page of Google for a little amount of money no matter what the competitive pulse of your particular industry. Only because Valentine’s Day is a few days away, I thought this would be appropriate to showcase that […]
We’re all familiar with pay-per-click advertising which is a gold mine for most major search engines … and, we all know that video is the latest and greatest Internet experience. So, of course, this next advertising opportunity was bound to happen ~ According to a press conference held with YouTube this past week, they announced a […]
This is so funny, I wanted to share it … A regular contributor to a search engine blog, Stoney deGeyter, posted some thoughts on meta tags regarding when, why and how to construct them. He mentions that in terms of relevance, meta tags are only a small portion in terms of rankings for a website, […]
Ex-Googlers have just launched a new search engine called Cuil (“cool”) – and where did they come up with that wordB The name comes from a Gaelic word for “knowledge” which seems very appropriate for a search engine. Similar to what Google is touting, not surprisingly the founders say that Cuil “indexes the web more […]
It’s not too late to vote for “Doodle 4 Google,” a nationwide competition that Google launched this past February. From kindergarteners through high school seniors, Google asked for students to design a Google logo inspired by the question, “What If … ?” The winner of the competition will have their artwork placed as the Google logo for a day as […]