Are you failing in the social realm?

What’s that famous phrase that Bill Clinton used?  Oh yes, “It’s the economy, stupid!”  Well, we can easily update that quote to 2010 by revising one word … It’s the community, stupid! 

Yes, in today’s online, interconnected world, it’s all about community.   It’s not a good idea to approach social media by asking for favors or promoting your brand before you’ve actually started a conversation and it’s not all that hard to start a conversation in an online environment.  People like to connect, be heard and share information.  So if you’re looking for recognition without putting forth any type of effort, you might want to think again. 

There’s a great quote that would be very appropriate for social media and that is “Come bearing gifts.” 

It’s really similiar to a personal relationship in that if you give of yourself, you’ll find that people will be anxious to give back to you!  However, if you think that just putting your business website address out there and not spend any quality time getting to know the potential people on some of the social sites, then you are wasting time and effort.   It’s all about  creating avenues of engagement with the people around you and that means putting some effort into posting comments, resharing content and more.  If you communicate with people and let them know who you are, what you’re about, who you represent and what you stand for, these people will be more inclined to be receptive to your message.  In the end, it’s relationships that lead to business …

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