Archive for June, 2009

Blind Search "Taste" Test

Blind Search “Taste” Test Almost everyone has heard of the famous Pepsi Challenge – blind taste tests in which the company consistently scored higher than Coca Cola, and which were a significant part of Pepsi’s marketing at one time. Well this concept has been applied to search engines, specifically showing “naked” search results from Yahoo, […]

Who has $80 million to $100 million to spend on an Ad Campaign?

Well, if you want to win market share as a revamped search engine, the answer would be Microsoft’s promotion of Bing! The question now is, what search engine is so good and has more meaningful features that you would actually not use Google?  And, with Google having almost a 70% market share of the search […]

Clean Out Your Twitter Nest

One of my favorite blogs is Erin Doland’s www.unclutterer.com. Being very particular about cleanliness and neatness (more the latter than the former), I find great tips I can put to use keeping my work, personal and online lives nicely organized.  It also helps me to feel a little more sane when I read about how […]

Google Changes the Rules: PageRank Sculpting

A fairly accepted, but advanced, practice within the SEO community called PageRank Sculpting has been undone by Google.  I won’t get into all of the details but the important thing to remember is that if your site was making use of PageRank Sculpting (or your SEO experts said they were) then you better find out […]

Free Customer Intelligence for Your Business

Google has launched its next version of its Local Business Center (LBC), the place where you can “claim” ownership of your business listing on Google searches (both for the organic listings and the maps listings).  Now you can do more than just specify your hours of operation and accepted payment methods.  You can now get […]