Challenge The Kite Store is the U.S. branch of the first company in Europe to sell kites online beginning in 1995. Starting in July of 2007, the company sought to dramatically increase its online presence in America via improved organic search engine placement. Solution To increase positioning for keyword phrases that encompass the wide range […]
Challenge The Hermitage Hotel, a five-star property in Nashville, was interested in driving more qualified traffic to their website by promoting special monthly offers. Solution Using a conversion-based Pay-Per-Click campaign, we focused on the monthly hotel promotions as well as highlighting the upscale hotel property and amenities. Results Increased online brand awareness Improved website leads […]
The New York Times has published a fantastic infographic laying out all the different types of personal information available from your Facebook profile. Facebook has a history of underhanded policies meant to allow any third party to access a lot of personal information without a user’s knowledge. There was the whole “Beacon” debacle where things […]
Facebook made an announcement a few weeks ago at a developer conference that has everyone talking – Open Graph API – which is another step toward making the web more social. This social plugin will allow any page on the web to have all the features of a Facebook page – when a user becomes […]
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