Want an iPad? Buy a Car!

At the recent International Auto Show in New York, Hyundia unveiled an interesting little perk to go with the 2011 version of its Equus luxury sedan.  Instead of finding the traditional automobile manual in the glovebox, it’s been replaced with an iPad (although it’s not clear whether the device offered will really be a genuine iPad, however, the presentation showed an almost identical device). 

Nobody reads a 300-page manual, commented the CEO of Hyundia North America, John Krafjik.  “Instead, they’ll have a gorgeous color touchscreen loaded with the manual electronically, as well as photos of the whole Hyundia lineup.”  Interesting – now instruction manuals are serving as a brand awareness device 🙂

In addition to numeous apps that will be included, Equus owners will also be able to book a service online with the iPad.

So, if you’re interested, the car will be on sale in the States towards the end of the summer and priced somewhere around the $50,000 range … hum – think I’ll just spend the $499 and get the iPad without the car.

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