Last week Google added what it’s calling People Profiles to search results. Now you can create a central identity with relevant contact and other info with Google. This is in addition to other profiles you may already have created on Google services like Blogger, Google Reader or Picasa etc… And in fact this central profile […]
We all know the simple answer to that question – right? Banner ads, email offers or sponsored links! Well, guess again … According to ARAnet and based on polling by Opinion Research Corporation , the best way to accomplish visitors following your brand or getting them to your website may not be those particular advertising tactics. Articles that include brand information […]
Still wondering if your company should be moving their traditional advertising dollars to the Internet? Everyone is familiar with the products Lysol, Clearsil, French’s Mustard and Mucinex, to name a few. The company who owns these brands, Reckitt-Benckiser, has taken $20 million in advertising away from TV and will be investing that money in online […]
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