online advertising

Ads are Alive and Well – Who Knew!

I can’t remember the last time I responded to display advertising on ad-supported websites, so I assumed that I was in the majority. Wrong! Forrester Consulting conducted a study from iProspect indicating that more than half of Internet users (52%) not only responded to display advertising on websites showing ads, but as many initially responded […]

Why Advertise Online? It's Where The Consumers Are!

Still wondering if your company should be moving their traditional advertising dollars to the Internet?  Everyone is familiar with the products Lysol, Clearsil, French’s Mustard and Mucinex, to name a few.  The company who owns these brands, Reckitt-Benckiser, has taken $20 million in advertising away from TV and will be investing that money in online […]

Save your money on Valentine's Day

Most of us have received unsolicited emails from online companies indicating they can get you on the first page of Google for a little amount of money no matter what the competitive pulse of your particular industry. Only because Valentine’s Day is a few days away, I thought this would be appropriate to showcase that […]