I can’t remember the last time I responded to display advertising on ad-supported websites, so I assumed that I was in the majority. Wrong! Forrester Consulting conducted a study from iProspect indicating that more than half of Internet users (52%) not only responded to display advertising on websites showing ads, but as many initially responded […]
Still wondering if your company should be moving their traditional advertising dollars to the Internet? Everyone is familiar with the products Lysol, Clearsil, French’s Mustard and Mucinex, to name a few. The company who owns these brands, Reckitt-Benckiser, has taken $20 million in advertising away from TV and will be investing that money in online […]
Most of us have received unsolicited emails from online companies indicating they can get you on the first page of Google for a little amount of money no matter what the competitive pulse of your particular industry. Only because Valentine’s Day is a few days away, I thought this would be appropriate to showcase that […]