Not surprising, online videos are once again in the spotlight, but this time, the latest news is especially exciting from an analytical standpoint! YouTube’s Insight Analytics is now offered through Google Analytics so you can actually see how your video is doing by tracking bounce rates, length of visits, page views and return visits – […]
I can’t remember the last time I responded to display advertising on ad-supported websites, so I assumed that I was in the majority. Wrong! Forrester Consulting conducted a study from iProspect indicating that more than half of Internet users (52%) not only responded to display advertising on websites showing ads, but as many initially responded […]
Let’s talk about Sitemaps. Not the pretty, user-friendly kind like this or that, but the ugly, albeit necessary “XML” kind. If you don’t know what an XML Sitemap is, then you better get someone who does. They’re not too difficult to create but have become increasingly important for getting all of a website’s pages into […]
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