It should come as no big shock that a study has been released that illustrates the cost-effectiveness of inbound marketing channels. What may not be immediately obvious: Search Engine Optimization and Pay Per Click advertising are only half the story – social media and blogs are the other two. That makes it easy to determine […]
At the recent International Auto Show in New York, Hyundia unveiled an interesting little perk to go with the 2011 version of its Equus luxury sedan. Instead of finding the traditional automobile manual in the glovebox, it’s been replaced with an iPad (although it’s not clear whether the device offered will really be a genuine […]
Twitter has finally announced how it plans to make money. It seems to be in the form of paid ads that exist at the top of Twitter search results. Only one ad will be displayed per search, and not 10 like on Google and Yahoo search result pages. It’s called Promoted Tweets. There’s a nice […]
Remember the good old days when people would ask if your business had a website … the answer would often be “no, we don’t need one.” Flash forward … now the question is, “Does your company participate in social networking?” Most of the time the answer is the same “no” along with “we don’t understand […]
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