Amidst the noise about a certain new device from Apple, you may have missed another bit of fruit-related news: iAd. Apple is apparently going to be releasing a mobile advertising platform, most likely the results of its acquisition of Quattro Wireless (after a failed attempt at AdMob). There aren’t many details known but some are […]
Increasing your client base, boosting your company’s credibility and telling people (and potential clients) about your business is what blogging is all about … however, there are companies out there that are blogging-challenged and very afraid of jumping into the blog world. For instance, you might say “what in the world should I write about?” […]
State Farm agents have been using and testing Facebook for over a year now. They’re gotten to where they now understand the most effective ways to engage their audience on that platform and rolled out Facebook training throughout their whole organization. What did they learn and are now asking all of their agents to apply? […]
According to a recent study from the University of Massachusetts Dartmouth Center For Marketing Research, Fortune 500 companies increased their involvement of public blogs from 15% in 2008 to 22% in 2009. That is a significant increase and a more interesting figure is that 35% have a Twitter account with four out of the top […]
Well, if you want to win market share as a revamped search engine, that would be Microsoft’s promotion of Bing! The question is, what search engine is so good and has more meaningful features that you would actually switch from using Google? And, with Google having almost a 70 percent market share of the search […]
Google officially acknowledged the relevancy (pun intended) of Search Engine Optimization, or SEO, last year and now Google has gone and audited itself. Google has made its “SEO Report Card” available to the public. It appears to have only evaluated itself on some basic criteria, but it’s fascinating how poorly they score in several key […]
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