Word-of-Mouth … It’s a Good Thing!

Don’t be afraid that you might lose control of your brand when consumers talk about you and spread their messages via social media channels.  Most conversations regarding brands (both online and offline) are positive.  The Keller Fay Group did an interesting study of hundreds of thousands of conversations and found that about two-thirds of word-of-mouth […]

What do you “Like?”

Facebook made an announcement a few weeks ago at a developer conference that has everyone talking – Open Graph API – which is another step toward making the web more social. This social plugin will allow any page on the web to have all the features of a Facebook page – when a user becomes […]