Who’s Tweeting? … Fortune 500

According to a recent study from the University of Massachusetts Dartmouth Center For Marketing Research, Fortune 500 companies increased their involvement of public blogs from 15% in 2008 to 22% in 2009.  That is a significant increase and a more interesting figure is that 35% have a Twitter account with four out of the top five companies posting regularly.  Integration, of course, is the key and 86% of the Fortune 500 company blogs link to their Twitter account along with three in ten blogs include a video blog with 19% featuring podcasts.

Since these companies pretty much drive the American economy, do you think they understand the importance of social media in the business world?  I’d say a resounding “yes!”


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