Google very recently implemented a set of updates to how its search engine works. It involves some very advanced technology that detects the relationships between phrases and website pages. As advanced as we may think computers are, they still can’t really understand the meaning behind words entered into a search box, referred to in the […]
As we all know, keywords can be split into two groups – short tail keywords such as “web design,” and long tail keywords like “small business web design.” From a competitive standpoint, “web design” has thousands more competitors compared to “small business web design.” Choosing the keyword(s) on your website is an important tactic in […]
Are you a member of a social network community or blog? Well, just a thought, but it might be worthwhile to pay close attention to how social networking is continuing to change not only the global online landscape but the consumer’s experience as well. Nielsen Online recently conducted some research that indicated more than “two-thirds […]
These are interesting times for traditional retailers. eMarketer reports that shoppers are increasingly finding deals through online coupons – and with much higher redemption ratios than their old school printed counterparts. According to the report, 13% of online coupons were redeemed in 2008, versus only a 1% redemption rate for print coupons. While the majority […]
Vanessa Fox, the Features Editor over at search engine land, has a great post up about audience analysis as it relates to keyword research. It seems an entire town in France is going to be changing its name because their website doesn’t come up at all when users search on that term. Trouble is, it […]
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