Archive for October, 2009

Google Puts Your Friends in Search Results

Google Announces Social Search Features Last Week at the Web 2.0 Summit in San Francisco, Google unveiled new social media features that will be making their way into regular search results. There’s a demo in the first 6 minutes of the presentation but in a nutshell: Searches will now provide results from people in your […]

How Do Users Control Your Online Message?

This is not a new subject and we need to give credit to many companies who are attempting to understand it although the acceptance factor for some is still a bit foreign and uncomfortable.  It’s not about them any more, it’s about the consumer who’s also known as aka “the user.” Are you thinking about what happens […]

How Bad Online Reviews = More Sales

A recent case study analyzed by CNN Money highlights this seemingly unintuitive reality. Why? 1. Customers want reviews, if you don’t provide them, they’ll leave the site to find them (and be far less likely to come back and purchase after leaving). 2. If customers detect that you have only published selected reviews from favored […]