Many websites go into great detail about their business, its history, its services, its managers etc… We often encounter websites that go into great depth about who they are and we always point this out and recommend that the copy be re-focused. The goal is to re-write the website’s copy to emphasize what its benefits […]
We’re all familiar with pay-per-click advertising which is a gold mine for most major search engines … and, we all know that video is the latest and greatest Internet experience. So, of course, this next advertising opportunity was bound to happen ~ According to a press conference held with YouTube this past week, they announced a […]
Google made an announcement last week that they are now able to (mostly) read text in PDF files. What does this mean, you ask? Google already indexes PDF files! Yes, but before they had to be PDF versions of files that were digital to begin with (like Word documents). Now, however, any document that’s been […]
Enter “The Niche Searcher” – The following chart illustrates how industrial engineers are searching deeper within a site in order to find what they’re looking for; however, even though your website’s target market aren’t engineers, the same would apply to just about any person. People have gotten more sophisticated in their search terms and search […]
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