Twitter Finally Reveals Advertising Model

Twitter has finally announced how it plans to make money.  It seems to be in the form of paid ads that exist at the top of Twitter search results.  Only one ad will be displayed per search, and not 10 like on Google and Yahoo search result pages.  It’s called Promoted Tweets.  There’s a nice break down here of the features detailed so far.  The bottom line seems to be that companies aren’t sure how they might use this, outside of reputation management – especially in a PR crisis.  Although most businesses and regular folk alike didn’t know what to use Twitter for when it launched in mid-2006, and that doesn’t seem to have harmed them.  This is only the first part, Twitter apparently plans to reveal more details later on.

What do you think?  Will your business be interested in using Twitter’s new Promoted Tweets advertising?

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