Posts Tagged ‘ search ’

The French and Their Assumptions About Keywords

Vanessa Fox, the Features Editor over at search engine land, has a great post up about audience analysis as it relates to keyword research.  It seems an entire town in France is going to be changing its name because their website doesn’t come up at all when users search on that term.  Trouble is, it […]

Microsoft's New Campaign – "P4S"

You’ve heard of PPC (Pay Per Click) campaigns, well Microsoft is introducing one that I will call “P4S” or Pay For Searching. Yes, they are trying to beat Google again by paying people to use their Live Search. For some reason, I’m having a hard time understanding that approach – instead of going to all […]