The French and Their Assumptions About Keywords
Vanessa Fox, the Features Editor over at search engine land, has a great post up about audience analysis as it relates to keyword research. It seems an entire town in France is going to be changing its name because their website doesn’t come up at all when users search on that term. Trouble is, it doesn’t seem that the Mayor knows enough about Search Engine Optimization to understand how much of a mistake this could be.
It’s a natural tendency to make assumptions about what keywords people use to find your website and it’s easy to make some big mistakes when it comes to determining what the right keywords to target are; especially if you’re not willing to do a little work to try and confirm or deny your theory with one of the many free keyword research tools available from Google and third parties.