Blind Search "Taste" Test
Blind Search “Taste” Test
Almost everyone has heard of the famous Pepsi Challenge – blind taste tests in which the company consistently scored higher than Coca Cola, and which were a significant part of Pepsi’s marketing at one time.
Well this concept has been applied to search engines, specifically showing “naked” search results from Yahoo, Bing and Google side-by-side. You review your results and then click which one you think provided the most relevant results.
Take the Blind Search “Taste” Test, you may be very surprised with the results. I know I am shocked after having picked Yahoo in my test. Shocked.
Which one did you pick?