Blind Search "Taste" Test

Blind Search “Taste” Test

Almost everyone has heard of the famous Pepsi Challenge – blind taste tests in which the company consistently scored higher than Coca Cola, and which were a significant part of Pepsi’s marketing at one time.

Well this concept has been applied to search engines, specifically showing “naked” search results from Yahoo, Bing and Google side-by-side.  You review your results and then click which one you think provided the most relevant results.

Take the Blind Search “Taste” Test, you may be very surprised with the results.  I know I am shocked after having picked Yahoo in my test.  Shocked.

Which one did you pick?

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