Ego Surfing Made Easier

reputation-management-ego-surfingLast week Google added what it’s calling People Profiles to search results. Now you can create a central identity with relevant contact and other info with Google. This is in addition to other profiles you may already have created on Google services like Blogger, Google Reader or Picasa etc… And in fact this central profile can list and link to all of those profiles. It’s kind of profile overload.

What it does help with, however, is Reputation Management. It is possible to have unfavorable search results come up on a search of your company’s brand or even your own name. This is another tool in the arsenal of getting your online reputation optimized.

[Illustration credit: Daniel Miessler]

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