The Niche Searcher

Enter “The Niche Searcher” – The following chart illustrates how industrial engineers are searching deeper within a site in order to find what they’re looking for; however, even though your website’s target market aren’t engineers, the same would apply to just about any person. People have gotten more sophisticated in their search terms and search abilities as they are discovering that the more information they feed the search engine, the more relevant information they will receive.

This is a great example of why it is so critical to optimize interior pages of a website with long-tail search phrases in order to help your potential visitor find exactly what they are looking for …


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