What do you “Like?”

Facebook made an announcement a few weeks ago at a developer conference that has everyone talking – Open Graph API – which is another step toward making the web more social.

This social plugin will allow any page on the web to have all the features of a Facebook page – when a user becomes a Fan of the page, it will show up on that user’s profile and in search results.  Additionally, that page will be able to publish stories to the stream of its fans.  

And even though Facebook indicated that the announcement was more about developers than advertising, it is obvious that this is of great interest to marketers.  When the “like” information is posted on the person’s Facebook profile, marketers will be able to use the information to target advertising within Facebook.  And, marketers could then have the ability to distribute things that are happening off of Facebook on their websites, landing pages, etc.

It’s an opportune time to ensure that your company has advocates!

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