Posts Tagged ‘ ecommerce ’

How Bad Online Reviews = More Sales

A recent case study analyzed by CNN Money highlights this seemingly unintuitive reality. Why? 1. Customers want reviews, if you don’t provide them, they’ll leave the site to find them (and be far less likely to come back and purchase after leaving). 2. If customers detect that you have only published selected reviews from favored […]

Fewer shoppers clipping, more clicking

These are interesting times for traditional retailers. eMarketer reports that shoppers are increasingly finding deals through online coupons – and with much higher redemption ratios than their old school printed counterparts. According to the report, 13% of online coupons were redeemed in 2008, versus only a 1% redemption rate for print coupons. While the majority […]