The economic climate may be challenging, but the rate of user clicks on Google ads rose 18% in the third quarter of this year – underlining the ability of search marketing to not only withstand but benefit from the squeeze on traditional (offline) ad budgets. While smaller, more agile businesses have seized the opportunities that pay-per-click […]
This is so funny, I wanted to share it … A regular contributor to a search engine blog, Stoney deGeyter, posted some thoughts on meta tags regarding when, why and how to construct them. He mentions that in terms of relevance, meta tags are only a small portion in terms of rankings for a website, […]
From MarketingVox: Two-thirds (65 percent) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon, writes MarketingCharts. Roughly the same percentage (63 percent) of the 175 CMOs and marketing execs […]
Google claims to have made progress with their algorithm’s ability to crawl, understand and index web pages with dynamic URLs. In the past Google, and most search engines, have had difficulty crawling and indexing pages on the Web with dynamic URLs so the recommendation from an SEO standpoint has long been to use what’s called […]
Google’s satellite, a proprietary satellite launched with Geo-Eye, has entered orbit. It’s apparently not the most advanced but will be merging its imagery with other satellite imagery to create single high-resolution images through a process referred to as “pan-sharpening.” More on the deal here. You may be thinking ‘wow, there’s got to be a lot […]
Way back when on April 23, 2005, the first video was uploaded on YouTube. And the rest is history! In May 2008 issue of our newsletter in the “Weather Watch” column, we talked about the value of implementing videos in your company’s online marketing strategy. A great video can have a viral affect; the content […]
Google’s Comic about its Chrome browser by Scott McCloud Google announced the existence of its new open source project: a web browser, dubbed Chrome, to compete with Internet Explorer, Firefox, Safari and Opera (and whatever else people are using to view the web these days). It’s a crowded market and despite being Google, they’ll have […]
A recent report from eMarketer reveals an interesting trend in the online travel market. While U.S. travel booked online will reach $105 billion this year, fewer travelers are booking their trips online. eMarketer’s take is that customer dissatisfaction with online travel agencies is a result of unfriendly booking engines and navigation tools. At CloudBurst Consulting […]
Google has released a new tool allowing for even more exploration of specific keyword information. Google Insights for Search allows users to see search volume, seasonality, geographic distribution and much more for specific keyword phrases going back as far as 2004. For anyone who’s ever needed to know weather it’s better to target one phrase […]
A recent article on iMediaConnection.com asks the provocative question, “do users really watch TV online?” The majority of reported research studies indicate that most viewing of video content on the computer, rather than the TV, can be considered video “snacking” – the watching of short clips, typified by the 3-5 minute spots found on YouTube. […]
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