Online Videos – Who Knew

Way back when on April 23, 2005, the first video was uploaded on YouTube. And the rest is history!

In May 2008 issue of our newsletter in the “Weather Watch” column, we talked about the value of implementing videos in your company’s online marketing strategy. A great video can have a viral affect; the content can drive more news in order to promote your brand; and if optimized correctly, search engines can pick up the video to include in search results. And, of course, distribution online is huge!

So in July 2008, do you know how many videos were viewed by Americans? Accordingly to data from the comScore Video Metrix service, would you believe more than 11.4 billion or 558 million hours of online video viewed.

What are people watching? Not surprising, Google sites ranked as the top US video property with 5+ billion videos viewed – that equates to a 44% share of the online video market with Google’s YouTube accounting for more than 98% of all videos viewed.

A few other tidbits from the comScore report indicated that 75% of the total US Internet audience viewed online videos – the average video viewer watched 235 minutes of videos with an average video duration time of 2.9 minutes.

Think it’s time to join the online video revolution? Ask yourself if you think your potential customers might be online looking for a video of your product, company or maybe a vacation destination? Needless to say, online videos provide endless opportunities in which to promote your business.


Leave a Reply