Well, if you want to win market share as a revamped search engine, the answer would be Microsoft’s promotion of Bing! The question now is, what search engine is so good and has more meaningful features that you would actually not use Google? And, with Google having almost a 70% market share of the search […]
One of my favorite blogs is Erin Doland’s www.unclutterer.com. Being very particular about cleanliness and neatness (more the latter than the former), I find great tips I can put to use keeping my work, personal and online lives nicely organized. It also helps me to feel a little more sane when I read about how […]
A fairly accepted, but advanced, practice within the SEO community called PageRank Sculpting has been undone by Google. I won’t get into all of the details but the important thing to remember is that if your site was making use of PageRank Sculpting (or your SEO experts said they were) then you better find out […]
Google has launched its next version of its Local Business Center (LBC), the place where you can “claim” ownership of your business listing on Google searches (both for the organic listings and the maps listings). Now you can do more than just specify your hours of operation and accepted payment methods. You can now get […]
Not surprising, online videos are once again in the spotlight, but this time, the latest news is especially exciting from an analytical standpoint! YouTube’s Insight Analytics is now offered through Google Analytics so you can actually see how your video is doing by tracking bounce rates, length of visits, page views and return visits – […]
I can’t remember the last time I responded to display advertising on ad-supported websites, so I assumed that I was in the majority. Wrong! Forrester Consulting conducted a study from iProspect indicating that more than half of Internet users (52%) not only responded to display advertising on websites showing ads, but as many initially responded […]
Let’s talk about Sitemaps. Not the pretty, user-friendly kind like this or that, but the ugly, albeit necessary “XML” kind. If you don’t know what an XML Sitemap is, then you better get someone who does. They’re not too difficult to create but have become increasingly important for getting all of a website’s pages into […]
Last week Google added what it’s calling People Profiles to search results. Now you can create a central identity with relevant contact and other info with Google. This is in addition to other profiles you may already have created on Google services like Blogger, Google Reader or Picasa etc… And in fact this central profile […]
We all know the simple answer to that question – right? Banner ads, email offers or sponsored links! Well, guess again … According to ARAnet and based on polling by Opinion Research Corporation , the best way to accomplish visitors following your brand or getting them to your website may not be those particular advertising tactics. Articles that include brand information […]
Still wondering if your company should be moving their traditional advertising dollars to the Internet? Everyone is familiar with the products Lysol, Clearsil, French’s Mustard and Mucinex, to name a few. The company who owns these brands, Reckitt-Benckiser, has taken $20 million in advertising away from TV and will be investing that money in online […]
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