With the mainstream media constantly name-dropping facebook and twitter, you’d think that it’d be a no-brainer for every business to get themselves setup on them and start seeing the dollars roll in. The trouble is, there isn’t often a direct approach to measuring success on these networks. Like what was promised to Kevin Costner long […]
Although we’re obviously heavily involved in the business of Interactive marketing and advertising, it’s not too hard to convince our clients where to put their advertising dollars in order to reach their target market … nine times out of ten their customers and clients are online! eMarketer just released a report from Myers Publishing estimating […]
For years a major part of Google’s success was based on its ability to determine the popularity of a particular web page based on the amount of links to the page. This is still a huge factor for search engine ranking. But there’s mounting evidence that links may not be the only way to count […]
Before you or your company decide to jump in to Twitter with some Tweets you think are relevant, you might be interested in a recent (short-term) study by Pear Analytics to be sure your Tweets aren’t falling into certain catagories. Pear took snapshots of Twitter every 30 minutes (between 11:00 am and 3:00 pm) and picked […]
Twitter announced recently that it is adding “location services” to its micro-blogging service. This means that users will soon be able to (optionally) enable their twitter posts (or “tweets”) to include the location they’re sending the message from. For instance if I am travelling in the Andes mountains with my iPhone (and I somehow magically […]
We all know that we can type a keyword phrase in a search engine and it would rank a particular image based on the relevancy to the keywords contained in that image’s Alt tag, or the copy surrounding the image or even the meta data on the page. Enter new technology that is taking your […]
After years of speculation and actual talks between the companies, Yahoo is going to give up its organic search business and allow Microsoft to power their natural search results. Specifically Microsoft’s new Bing search engine will power all of the natural search results on Yahoo.com. Over the next 2 and a half years Yahoo’s search […]
Social media is an interesting animal and one that has been capturing the attention of companies for quite some time. But the big question for most companies is how best to use this platform to their advantage – by the way, if you’re looking to create more traffic to your website, you definitely do not […]
The times are a-changin’ as ICANN, the American authority that regulates domain registration on the Internet, has announced more specifics about its plan to allow anyone to create their own top-level domains. So if you can afford $500,000 to $1M you can register .gary as a top-level domain just like .com, .org and all the […]
Blind Search “Taste” Test Almost everyone has heard of the famous Pepsi Challenge – blind taste tests in which the company consistently scored higher than Coca Cola, and which were a significant part of Pepsi’s marketing at one time. Well this concept has been applied to search engines, specifically showing “naked” search results from Yahoo, […]
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