Is User-generated-content (UGC) taking over the Internet? Thanks to the Web, when people want to complain, read or listen to others, they congregate online. Remember when just a short time ago if you wanted to voice your opinion you had to attend a meeting or send a letter to the editor or place a phone […]
One of the most fascinating and anticipated conventions of the year is the Consumer Electronics Show in Las Vegas. Interestingly enough, the Associated Press commented that “absolutely every device in our lives is becoming a computer connected to the Internet.” Manufacturers are looking to embed computer chips with Internet connections into more and more unusual […]
MarketingVox reports today that Twitter® has over 3 million active accounts. Increasing attention from marketers has meant that agencies face updating tweets on behalf of their clients, but trying to juggle multiple accounts and schedule tweets at different times is a real challenge to say the least. BrightKit comes to the rescue with what is described as “the […]
What’s on your schedule starting on January 19th for the next six months? If you aren’t busy, would you be interested in working with Seth Godin, best-selling author and probably the most respected marketing mind in the online world? If selected, you could spend the next 6 months with Seth and his team as an […]
We’re all familiar with pay-per-click advertising which is a gold mine for most major search engines … and, we all know that video is the latest and greatest Internet experience. So, of course, this next advertising opportunity was bound to happen ~ According to a press conference held with YouTube this past week, they announced a […]
Enter “The Niche Searcher” – The following chart illustrates how industrial engineers are searching deeper within a site in order to find what they’re looking for; however, even though your website’s target market aren’t engineers, the same would apply to just about any person. People have gotten more sophisticated in their search terms and search […]
The economic climate may be challenging, but the rate of user clicks on Google ads rose 18% in the third quarter of this year – underlining the ability of search marketing to not only withstand but benefit from the squeeze on traditional (offline) ad budgets. While smaller, more agile businesses have seized the opportunities that pay-per-click […]
This is so funny, I wanted to share it … A regular contributor to a search engine blog, Stoney deGeyter, posted some thoughts on meta tags regarding when, why and how to construct them. He mentions that in terms of relevance, meta tags are only a small portion in terms of rankings for a website, […]
Way back when on April 23, 2005, the first video was uploaded on YouTube. And the rest is history! In May 2008 issue of our newsletter in the “Weather Watch” column, we talked about the value of implementing videos in your company’s online marketing strategy. A great video can have a viral affect; the content […]
A recent report from eMarketer reveals an interesting trend in the online travel market. While U.S. travel booked online will reach $105 billion this year, fewer travelers are booking their trips online. eMarketer’s take is that customer dissatisfaction with online travel agencies is a result of unfriendly booking engines and navigation tools. At CloudBurst Consulting […]