Is User-generated-content (UGC) taking over the Internet? Thanks to the Web, when people want to complain, read or listen to others, they congregate online. Remember when just a short time ago if you wanted to voice your opinion you had to attend a meeting or send a letter to the editor or place a phone […]
PageRank: the name of Google’s system of assessing every web page a score, from 0-10, indicating that page’s importance. Any score is good, and only sites like Wikipedia and CNN are unable to attain a 9/10 or 10/10. So unlike with most other scales, a 5/10 or a 6/10 is very good. A particular web […]
One of the most fascinating and anticipated conventions of the year is the Consumer Electronics Show in Las Vegas. Interestingly enough, the Associated Press commented that “absolutely every device in our lives is becoming a computer connected to the Internet.” Manufacturers are looking to embed computer chips with Internet connections into more and more unusual […]
Google, Yahoo, MSN and all the rest send out little bits of automated software that scours the web, visiting any and all links they find to discover new web pages and keep their repositories of websites current. These agents – more commonly referred to as crawlers, spiders or robots – don’t see websites the way […]
MarketingVox reports today that Twitter® has over 3 million active accounts. Increasing attention from marketers has meant that agencies face updating tweets on behalf of their clients, but trying to juggle multiple accounts and schedule tweets at different times is a real challenge to say the least. BrightKit comes to the rescue with what is described as “the […]
What’s on your schedule starting on January 19th for the next six months? If you aren’t busy, would you be interested in working with Seth Godin, best-selling author and probably the most respected marketing mind in the online world? If selected, you could spend the next 6 months with Seth and his team as an […]
Many websites go into great detail about their business, its history, its services, its managers etc… We often encounter websites that go into great depth about who they are and we always point this out and recommend that the copy be re-focused. The goal is to re-write the website’s copy to emphasize what its benefits […]
We’re all familiar with pay-per-click advertising which is a gold mine for most major search engines … and, we all know that video is the latest and greatest Internet experience. So, of course, this next advertising opportunity was bound to happen ~ According to a press conference held with YouTube this past week, they announced a […]
Google made an announcement last week that they are now able to (mostly) read text in PDF files. What does this mean, you ask? Google already indexes PDF files! Yes, but before they had to be PDF versions of files that were digital to begin with (like Word documents). Now, however, any document that’s been […]
Enter “The Niche Searcher” – The following chart illustrates how industrial engineers are searching deeper within a site in order to find what they’re looking for; however, even though your website’s target market aren’t engineers, the same would apply to just about any person. People have gotten more sophisticated in their search terms and search […]
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