Google very recently implemented a set of updates to how its search engine works. It involves some very advanced technology that detects the relationships between phrases and website pages. As advanced as we may think computers are, they still can’t really understand the meaning behind words entered into a search box, referred to in the […]
As we all know, keywords can be split into two groups – short tail keywords such as “web design,” and long tail keywords like “small business web design.” From a competitive standpoint, “web design” has thousands more competitors compared to “small business web design.” Choosing the keyword(s) on your website is an important tactic in […]
Are you a member of a social network community or blog? Well, just a thought, but it might be worthwhile to pay close attention to how social networking is continuing to change not only the global online landscape but the consumer’s experience as well. Nielsen Online recently conducted some research that indicated more than “two-thirds […]
These are interesting times for traditional retailers. eMarketer reports that shoppers are increasingly finding deals through online coupons – and with much higher redemption ratios than their old school printed counterparts. According to the report, 13% of online coupons were redeemed in 2008, versus only a 1% redemption rate for print coupons. While the majority […]
Vanessa Fox, the Features Editor over at search engine land, has a great post up about audience analysis as it relates to keyword research. It seems an entire town in France is going to be changing its name because their website doesn’t come up at all when users search on that term. Trouble is, it […]
If you haven’t chosen your favorite Internet marketing tactic, now’s the time to give your opinion. Lee Odden of Top Rank Blog is conducting a poll on which Internet marketing tactics are most favored for 2009. It’s not surprising to see that blogging ranks as the number one tactic. Hubspot asked 167 respondents and 75% […]
Google, Yahoo and MSN yesterday unveiled a new way for website’s to specify which pages are your “main” or “original” ones. This goes a long way towards helping prevent the dilution of backlinks to a website. For example, if you work for the Tourism Board of Mars and have the following page on your website, […]
Gord Hotchkiss put up an excellent article profiling Google, and particularly Search Marketing, in the midst of the econolypse. It’s true that while most advertising is being curtailed (and most business and consumer spend have slumped in general), people are still searching online and clicking on paid and organic listings at Google. While the rest […]
Most of us have received unsolicited emails from online companies indicating they can get you on the first page of Google for a little amount of money no matter what the competitive pulse of your particular industry. Only because Valentine’s Day is a few days away, I thought this would be appropriate to showcase that […]
A possible new update to the way Google displays search results might break all of your website tracking software and statistics – are you prepared? There’s been a backlash in the last couple of weeks against a possible update to the way Google displays search results and Google has admitted to testing AJAX-formatted search results. […]
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