We all know that we can type a keyword phrase in a search engine and it would rank a particular image based on the relevancy to the keywords contained in that image’s Alt tag, or the copy surrounding the image or even the meta data on the page. Enter new technology that is taking your […]
Social media is an interesting animal and one that has been capturing the attention of companies for quite some time. But the big question for most companies is how best to use this platform to their advantage – by the way, if you’re looking to create more traffic to your website, you definitely do not […]
Well, if you want to win market share as a revamped search engine, the answer would be Microsoft’s promotion of Bing! The question now is, what search engine is so good and has more meaningful features that you would actually not use Google? And, with Google having almost a 70% market share of the search […]
Not surprising, online videos are once again in the spotlight, but this time, the latest news is especially exciting from an analytical standpoint! YouTube’s Insight Analytics is now offered through Google Analytics so you can actually see how your video is doing by tracking bounce rates, length of visits, page views and return visits – […]
I can’t remember the last time I responded to display advertising on ad-supported websites, so I assumed that I was in the majority. Wrong! Forrester Consulting conducted a study from iProspect indicating that more than half of Internet users (52%) not only responded to display advertising on websites showing ads, but as many initially responded […]
As we all know, keywords can be split into two groups – short tail keywords such as “web design,” and long tail keywords like “small business web design.” From a competitive standpoint, “web design” has thousands more competitors compared to “small business web design.” Choosing the keyword(s) on your website is an important tactic in […]
Are you a member of a social network community or blog? Well, just a thought, but it might be worthwhile to pay close attention to how social networking is continuing to change not only the global online landscape but the consumer’s experience as well. Nielsen Online recently conducted some research that indicated more than “two-thirds […]
These are interesting times for traditional retailers. eMarketer reports that shoppers are increasingly finding deals through online coupons – and with much higher redemption ratios than their old school printed counterparts. According to the report, 13% of online coupons were redeemed in 2008, versus only a 1% redemption rate for print coupons. While the majority […]
If you haven’t chosen your favorite Internet marketing tactic, now’s the time to give your opinion. Lee Odden of Top Rank Blog is conducting a poll on which Internet marketing tactics are most favored for 2009. It’s not surprising to see that blogging ranks as the number one tactic. Hubspot asked 167 respondents and 75% […]
Most of us have received unsolicited emails from online companies indicating they can get you on the first page of Google for a little amount of money no matter what the competitive pulse of your particular industry. Only because Valentine’s Day is a few days away, I thought this would be appropriate to showcase that […]