Posts Tagged ‘ social media ’

Tweet This

Twitter became even more ubiquitous on the web with its launch of a “Tweet” button earlier this month, that can be placed on any web page. If you come across a news article you want to share on Twitter, simply click the “Tweet” button, assuming the author has provided it, and a pop-up window is […]

Twitter, YouTube and Facebook – Oh My!

Lon Safko: Social Media, The Big Picture This video (click the link above to view) is provided by Lon Safko from a presentation he did going through the topics he covers in his book The Social Media Bible.  While I disagree with some of the things he promotes (advertising inside of the massive online game […]

Times Dissects Facebook’s Privacy Options and it Isn’t Pretty

The New York Times has published a fantastic infographic laying out all the different types of personal information available from your Facebook profile.  Facebook has a history of underhanded policies meant to allow any third party to access a lot of personal information without a user’s knowledge.  There was the whole “Beacon” debacle where things […]

From the Obvious Dept: Inbound Marketing Costs Less

It should come as no big shock that a study has been released that illustrates the cost-effectiveness of inbound marketing channels.  What may not be immediately obvious: Search Engine Optimization and Pay Per Click advertising are only half the story – social media and blogs are the other two.  That makes it easy to determine […]

Twitter Finally Reveals Advertising Model

Twitter has finally announced how it plans to make money.  It seems to be in the form of paid ads that exist at the top of Twitter search results.  Only one ad will be displayed per search, and not 10 like on Google and Yahoo search result pages.  It’s called Promoted Tweets.  There’s a nice […]

Social Networking – Do you need more proof?

Remember the good old days when people would ask if your business had a website … the answer would often be “no, we don’t need one.” Flash forward … now the question is, “Does your company participate in social networking?”  Most of the time the answer is the same “no” along with “we don’t understand […]

Insurance Agents Get Results on Facebook – What Every Company Can Learn

State Farm agents have been using and testing Facebook for over a year now. They’re gotten to where they now understand the most effective ways to engage their audience on that platform and rolled out Facebook training throughout their whole organization. What did they learn and are now asking all of their agents to apply? […]

DARPA, Twitter, Facebook and a Bunch of Balloons

DARPA placed 10 red balloons randomly throughout the US and issued a challenge: find them using the Internet. A team of MIT researchers used a custom-built social media platform that integrated info from Facebook and Twitter to find them. How long did it take? Only 8 hours. Here’s an interview with one of the MIT […]

Google Puts Your Friends in Search Results

Google Announces Social Search Features Last Week at the Web 2.0 Summit in San Francisco, Google unveiled new social media features that will be making their way into regular search results. There’s a demo in the first 6 minutes of the presentation but in a nutshell: Searches will now provide results from people in your […]

How to Manage a Social Media Presence

With the mainstream media constantly name-dropping facebook and twitter, you’d think that it’d be a no-brainer for every business to get themselves setup on them and start seeing the dollars roll in. The trouble is, there isn’t often a direct approach to measuring success on these networks. Like what was promised to Kevin Costner long […]