A possible new update to the way Google displays search results might break all of your website tracking software and statistics – are you prepared? There’s been a backlash in the last couple of weeks against a possible update to the way Google displays search results and Google has admitted to testing AJAX-formatted search results. […]
PageRank: the name of Google’s system of assessing every web page a score, from 0-10, indicating that page’s importance. Any score is good, and only sites like Wikipedia and CNN are unable to attain a 9/10 or 10/10. So unlike with most other scales, a 5/10 or a 6/10 is very good. A particular web […]
Google, Yahoo, MSN and all the rest send out little bits of automated software that scours the web, visiting any and all links they find to discover new web pages and keep their repositories of websites current. These agents – more commonly referred to as crawlers, spiders or robots – don’t see websites the way […]
Many websites go into great detail about their business, its history, its services, its managers etc… We often encounter websites that go into great depth about who they are and we always point this out and recommend that the copy be re-focused. The goal is to re-write the website’s copy to emphasize what its benefits […]
Google made an announcement last week that they are now able to (mostly) read text in PDF files. What does this mean, you ask? Google already indexes PDF files! Yes, but before they had to be PDF versions of files that were digital to begin with (like Word documents). Now, however, any document that’s been […]
From MarketingVox: Two-thirds (65 percent) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon, writes MarketingCharts. Roughly the same percentage (63 percent) of the 175 CMOs and marketing execs […]
Google claims to have made progress with their algorithm’s ability to crawl, understand and index web pages with dynamic URLs. In the past Google, and most search engines, have had difficulty crawling and indexing pages on the Web with dynamic URLs so the recommendation from an SEO standpoint has long been to use what’s called […]
Google’s satellite, a proprietary satellite launched with Geo-Eye, has entered orbit. It’s apparently not the most advanced but will be merging its imagery with other satellite imagery to create single high-resolution images through a process referred to as “pan-sharpening.” More on the deal here. You may be thinking ‘wow, there’s got to be a lot […]
Google’s Comic about its Chrome browser by Scott McCloud Google announced the existence of its new open source project: a web browser, dubbed Chrome, to compete with Internet Explorer, Firefox, Safari and Opera (and whatever else people are using to view the web these days). It’s a crowded market and despite being Google, they’ll have […]
Google has released a new tool allowing for even more exploration of specific keyword information. Google Insights for Search allows users to see search volume, seasonality, geographic distribution and much more for specific keyword phrases going back as far as 2004. For anyone who’s ever needed to know weather it’s better to target one phrase […]