Blind Search “Taste” Test Almost everyone has heard of the famous Pepsi Challenge – blind taste tests in which the company consistently scored higher than Coca Cola, and which were a significant part of Pepsi’s marketing at one time. Well this concept has been applied to search engines, specifically showing “naked” search results from Yahoo, […]
One of my favorite blogs is Erin Doland’s www.unclutterer.com. Being very particular about cleanliness and neatness (more the latter than the former), I find great tips I can put to use keeping my work, personal and online lives nicely organized. It also helps me to feel a little more sane when I read about how […]
A fairly accepted, but advanced, practice within the SEO community called PageRank Sculpting has been undone by Google. I won’t get into all of the details but the important thing to remember is that if your site was making use of PageRank Sculpting (or your SEO experts said they were) then you better find out […]
Google has launched its next version of its Local Business Center (LBC), the place where you can “claim” ownership of your business listing on Google searches (both for the organic listings and the maps listings). Now you can do more than just specify your hours of operation and accepted payment methods. You can now get […]
Let’s talk about Sitemaps. Not the pretty, user-friendly kind like this or that, but the ugly, albeit necessary “XML” kind. If you don’t know what an XML Sitemap is, then you better get someone who does. They’re not too difficult to create but have become increasingly important for getting all of a website’s pages into […]
Last week Google added what it’s calling People Profiles to search results. Now you can create a central identity with relevant contact and other info with Google. This is in addition to other profiles you may already have created on Google services like Blogger, Google Reader or Picasa etc… And in fact this central profile […]
Google very recently implemented a set of updates to how its search engine works. It involves some very advanced technology that detects the relationships between phrases and website pages. As advanced as we may think computers are, they still can’t really understand the meaning behind words entered into a search box, referred to in the […]
Vanessa Fox, the Features Editor over at search engine land, has a great post up about audience analysis as it relates to keyword research. It seems an entire town in France is going to be changing its name because their website doesn’t come up at all when users search on that term. Trouble is, it […]
Google, Yahoo and MSN yesterday unveiled a new way for website’s to specify which pages are your “main” or “original” ones. This goes a long way towards helping prevent the dilution of backlinks to a website. For example, if you work for the Tourism Board of Mars and have the following page on your website, […]
Gord Hotchkiss put up an excellent article profiling Google, and particularly Search Marketing, in the midst of the econolypse. It’s true that while most advertising is being curtailed (and most business and consumer spend have slumped in general), people are still searching online and clicking on paid and organic listings at Google. While the rest […]