Posts Tagged ‘ seo ’

Google Places – A New Way to Find Local Businesses

Google decided earlier this week to change the way it provides local business listings.  When searching for local business info, previously you would have seen this: You got a little map with a list of nearby local businesses matching your search.  Since this map consistently showed up above regular search results, some businesses could rank […]

Friday Tips: How Search Engines Work & Getting Your News on Google

If they still seem somewhat of a mystery, I recommend the “How Internet Search Engines Work” article over at  Although the engines deliberately keep some parts of their operation secret, the basics of how they work are public knowledge.  And some of this information can be used to determine how search engine-friendly your website […]

Google’s Instant, 2 Weeks In

We haven’t put out a reaction to Google Instant, that has some in our industry pulling their hair out and others sitting back and laughing.  Some think it’s the death of SEO while others think it will be ultimately discarded as a failed experiment.  The reality is somewhere in between.  Until it’s been around for […]

It’s Official: Yahoo Search Results Switched over to Bing

As of yesterday, Yahoo has completed the switch over to Bing’s search engine results.  This completes part of a larger process that was started last year when Microsoft inked a deal with Yahoo to power their regular search results (paid/sponsored results are not moved, yet).  What does this mean for your website?  Well, one less […]

Fight Negative Reviews with Google Places

Google is now allowing businesses who have registered with Google Places (formerly Google Local Business Center) to respond to negative reviews that appear with a business listed on Google Maps. This is good news as it allows for dialog enabling businesses to represent themselves. A business owner can now answer their detractor’s complaints (and hopefully […]

Google’s Big Update: What Caffeine Means for Your Website

By now you may have heard of Google’s latest update, dubbed “Caffeine.” It’s been on the horizon since the end of last year but now is fully propagated throughout Google’s system. You may have also heard that it can affect your website’s ranking unless you do something to counter that. Well I’m glad to tell […]

From the Obvious Dept: Inbound Marketing Costs Less

It should come as no big shock that a study has been released that illustrates the cost-effectiveness of inbound marketing channels.  What may not be immediately obvious: Search Engine Optimization and Pay Per Click advertising are only half the story – social media and blogs are the other two.  That makes it easy to determine […]

Even Google Needs Search Engine Optimization

Google officially acknowledged the relevancy (pun intended) of Search Engine Optimization, or SEO, last year and now Google has gone and audited itself.  Google has made its “SEO Report Card” available to the public.  It appears to have only evaluated itself on some basic criteria, but it’s fascinating how poorly they score in several key […]

Google Changes the Rules: PageRank Sculpting

A fairly accepted advanced practice within the SEO community called PageRank Sculpting has been undone by Google.  I won’t get into all of the details but the important thing to remember is that if your site was making use of PageRank Sculpting (or your SEO experts said they were) then you better find out how […]

Big Updates from Google: Caffeine Launch and Load Time Tools

Earlier this year we commented on an upcoming update to Google’s rules for ranking websites codenamed “Caffeine.” This update actually changes how Google analyzes web pages significantly but current rankings, for the most part, should remain stable per our tests in the Developer Preview. Google is now launching Caffeine starting with 1 data center by […]