A recent article on iMediaConnection.com asks the provocative question, “do users really watch TV online?” The majority of reported research studies indicate that most viewing of video content on the computer, rather than the TV, can be considered video “snacking” – the watching of short clips, typified by the 3-5 minute spots found on YouTube. […]
Ex-Googlers have just launched a new search engine called Cuil (“cool”) – and where did they come up with that wordB The name comes from a Gaelic word for “knowledge” which seems very appropriate for a search engine. Similar to what Google is touting, not surprisingly the founders say that Cuil “indexes the web more […]
If you know the demographics of your target audience and want to place your ad in front of them when they are surfing around the Internet, you might be interested in a new, FREE, media-planning tool that Google is poised to launch. Why would we be surprised that Google is getting in to this – […]
As the use of the r word becomes increasingly prevalent in media reports about the domestic economy, the recently released state of the market survey report from SEMPO, the Search Engine Marketing Professional Organization, reveals that search engine advertisers value increasingly sophisticated targeting tactics. The report reveals that four out of every five respondents are willing […]
You’ve heard of PPC (Pay Per Click) campaigns, well Microsoft is introducing one that I will call “P4S” or Pay For Searching. Yes, they are trying to beat Google again by paying people to use their Live Search. For some reason, I’m having a hard time understanding that approach – instead of going to all […]
I have just returned from a short but very enjoyable trip to Sonoma County, California, where I spoke at the Sonoma County CVB‘s Trends in Tourism forum. Sonoma County is located about 30 miles north of San Francisco, and is the southwestern county of California’s Wine Country region. Boasting 250 wineries and numerous farmers markets, […]
It’s not too late to vote for “Doodle 4 Google,” a nationwide competition that Google launched this past February. From kindergarteners through high school seniors, Google asked for students to design a Google logo inspired by the question, “What If … ?” The winner of the competition will have their artwork placed as the Google logo for a day as […]
Have you ever wondered when Mobile Marketing was going to take off? Companies are talking about it, but I personally haven’t seen much fanfare from consumers. Until now … I just changed my tune when I saw the "Visual Search Engine" application from Evolution Robotics ViPR coming out this June to iPhones. With ViPR, you […]
Perhaps it was just a coincidence, but Adobe released the beta of Photoshop Express the weekend prior to the Photoshop World expo, held here in Orlando a couple of weeks ago. I was fortunate to be in the audience when Adobe Sr. VP John Loiacono demonstrated the new application, which is entirely web-based. To “oohs” […]
Just in time for April’s showers, “The Weather Vane” has arrived! Unlike a weather vane that sits on top of a house, this one is delivered to your email address on a monthly basis – it’s CloudBurst Consulting’s monthly newsletter. Of course there is a small catch … you must opt-in to receive it. And […]