A possible new update to the way Google displays search results might break all of your website tracking software and statistics – are you prepared? There’s been a backlash in the last couple of weeks against a possible update to the way Google displays search results and Google has admitted to testing AJAX-formatted search results. […]
PageRank: the name of Google’s system of assessing every web page a score, from 0-10, indicating that page’s importance. Any score is good, and only sites like Wikipedia and CNN are unable to attain a 9/10 or 10/10. So unlike with most other scales, a 5/10 or a 6/10 is very good. A particular web […]
Google, Yahoo, MSN and all the rest send out little bits of automated software that scours the web, visiting any and all links they find to discover new web pages and keep their repositories of websites current. These agents – more commonly referred to as crawlers, spiders or robots – don’t see websites the way […]
Google made an announcement last week that they are now able to (mostly) read text in PDF files. What does this mean, you ask? Google already indexes PDF files! Yes, but before they had to be PDF versions of files that were digital to begin with (like Word documents). Now, however, any document that’s been […]
Google claims to have made progress with their algorithm’s ability to crawl, understand and index web pages with dynamic URLs. In the past Google, and most search engines, have had difficulty crawling and indexing pages on the Web with dynamic URLs so the recommendation from an SEO standpoint has long been to use what’s called […]
A couple of days ago Adobe officially announced that they had created a way for Google and Yahoo (sorry, Microsoft) to read all of the content inside Flash animations on the Web. Is this really the end of SEO people nagging everyone to avoid Flash or at the least relegate it to only graphics? Unfortunately […]
As the use of the r word becomes increasingly prevalent in media reports about the domestic economy, the recently released state of the market survey report from SEMPO, the Search Engine Marketing Professional Organization, reveals that search engine advertisers value increasingly sophisticated targeting tactics. The report reveals that four out of every five respondents are willing […]
Over on Search Engine Land, one of my favorite places to keep up with all things search marketing, they received confirmation earlier this month from a Google employee that they have indeed made a significant update to their algorithm. Although we’re seeing reports of all kinds of different changes to listings on Google (SERP = […]