Google Confirms Update Dewey – Algorithm is a-Changin

Over on Search Engine Land, one of my favorite places to keep up with all things search marketing, they received confirmation earlier this month from a Google employee that they have indeed made a significant update to their algorithm. Although we’re seeing reports of all kinds of different changes to listings on Google (SERP = Search Engine Results Page), where we’ve seen changes in our clients’ rankings they have been for the positive.

Similar to how one of Google’s most significant and famous updates was nicknamed “Florida,” webmasters and Google themselves are referring to this one as “Dewey.” Get it? Like Dewey Cox of Walk Hard fame? Anyways, hopefully your rankings are seeing a better response to this update than that joke might see.


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