Twitter became even more ubiquitous on the web with its launch of a “Tweet” button earlier this month, that can be placed on any web page. If you come across a news article you want to share on Twitter, simply click the “Tweet” button, assuming the author has provided it, and a pop-up window is […]
Lon Safko: Social Media, The Big Picture This video (click the link above to view) is provided by Lon Safko from a presentation he did going through the topics he covers in his book The Social Media Bible. While I disagree with some of the things he promotes (advertising inside of the massive online game […]
Last Friday, before the big Memorial Day weekend, Google released its list of the 1,000 most-visited websites. Guess who is the #1 website, reaching over 35% of internet users? Facebook.com. It shouldn’t be a surprise to any business, Facebook has twice in the last several months seen more visitors than even Google, which is the […]
The New York Times has published a fantastic infographic laying out all the different types of personal information available from your Facebook profile. Facebook has a history of underhanded policies meant to allow any third party to access a lot of personal information without a user’s knowledge. There was the whole “Beacon” debacle where things […]
It should come as no big shock that a study has been released that illustrates the cost-effectiveness of inbound marketing channels. What may not be immediately obvious: Search Engine Optimization and Pay Per Click advertising are only half the story – social media and blogs are the other two. That makes it easy to determine […]
State Farm agents have been using and testing Facebook for over a year now. They’re gotten to where they now understand the most effective ways to engage their audience on that platform and rolled out Facebook training throughout their whole organization. What did they learn and are now asking all of their agents to apply? […]
DARPA placed 10 red balloons randomly throughout the US and issued a challenge: find them using the Internet. A team of MIT researchers used a custom-built social media platform that integrated info from Facebook and Twitter to find them. How long did it take? Only 8 hours. Here’s an interview with one of the MIT […]
Google Announces Social Search Features Last Week at the Web 2.0 Summit in San Francisco, Google unveiled new social media features that will be making their way into regular search results. There’s a demo in the first 6 minutes of the presentation but in a nutshell: Searches will now provide results from people in your […]