As of yesterday, Yahoo has completed the switch over to Bing’s search engine results. This completes part of a larger process that was started last year when Microsoft inked a deal with Yahoo to power their regular search results (paid/sponsored results are not moved, yet). What does this mean for your website? Well, one less […]
After years of speculation and actual talks between the companies, Yahoo is going to give up its organic search business and allow Microsoft to power their natural search results. Specifically Microsoft’s new Bing search engine will power all of the natural search results on Yahoo.com. Over the next 2 and a half years Yahoo’s search […]
Blind Search “Taste” Test Almost everyone has heard of the famous Pepsi Challenge – blind taste tests in which the company consistently scored higher than Coca Cola, and which were a significant part of Pepsi’s marketing at one time. Well this concept has been applied to search engines, specifically showing “naked” search results from Yahoo, […]
Well, if you want to win market share as a revamped search engine, the answer would be Microsoft’s promotion of Bing! The question now is, what search engine is so good and has more meaningful features that you would actually not use Google? And, with Google having almost a 70% market share of the search […]