There were an incredible amount of electronic paper devices – or ebook Readers – in 2009 although you probably wouldn’t realize it. You’ve probably heard of Amazon’s Kindle ebook reader and perhaps seen the new nook device in Barnes & Noble stores, and maybe you’ve seen the Sony ebook readers at Borders and Best Buys […]
Email marketing, a re-marketing tool, can be a very effective means to build loyalty and drive new business from existing clientele. Using it to generate new business from prospective customers who have no idea who you are, however, is a sketchy proposition. Purchased or rented lists typically do not provide as good a response or […]
Earlier this year we commented on an upcoming update to Google’s rules for ranking websites codenamed “Caffeine.” This update actually changes how Google analyzes web pages significantly but current rankings, for the most part, should remain stable per our tests in the Developer Preview. Google is now launching Caffeine starting with 1 data center by […]
Google Announces Social Search Features Last Week at the Web 2.0 Summit in San Francisco, Google unveiled new social media features that will be making their way into regular search results. There’s a demo in the first 6 minutes of the presentation but in a nutshell: Searches will now provide results from people in your […]
A recent case study analyzed by CNN Money highlights this seemingly unintuitive reality. Why? 1. Customers want reviews, if you don’t provide them, they’ll leave the site to find them (and be far less likely to come back and purchase after leaving). 2. If customers detect that you have only published selected reviews from favored […]
With the mainstream media constantly name-dropping facebook and twitter, you’d think that it’d be a no-brainer for every business to get themselves setup on them and start seeing the dollars roll in. The trouble is, there isn’t often a direct approach to measuring success on these networks. Like what was promised to Kevin Costner long […]
For years a major part of Google’s success was based on its ability to determine the popularity of a particular web page based on the amount of links to the page. This is still a huge factor for search engine ranking. But there’s mounting evidence that links may not be the only way to count […]
Twitter announced recently that it is adding “location services” to its micro-blogging service. This means that users will soon be able to (optionally) enable their twitter posts (or “tweets”) to include the location they’re sending the message from. For instance if I am travelling in the Andes mountains with my iPhone (and I somehow magically […]
After years of speculation and actual talks between the companies, Yahoo is going to give up its organic search business and allow Microsoft to power their natural search results. Specifically Microsoft’s new Bing search engine will power all of the natural search results on Yahoo.com. Over the next 2 and a half years Yahoo’s search […]
The times are a-changin’ as ICANN, the American authority that regulates domain registration on the Internet, has announced more specifics about its plan to allow anyone to create their own top-level domains. So if you can afford $500,000 to $1M you can register .gary as a top-level domain just like .com, .org and all the […]