PageRank: the name of Google’s system of assessing every web page a score, from 0-10, indicating that page’s importance. Any score is good, and only sites like Wikipedia and CNN are unable to attain a 9/10 or 10/10. So unlike with most other scales, a 5/10 or a 6/10 is very good. A particular web […]
Google, Yahoo, MSN and all the rest send out little bits of automated software that scours the web, visiting any and all links they find to discover new web pages and keep their repositories of websites current. These agents – more commonly referred to as crawlers, spiders or robots – don’t see websites the way […]
Many websites go into great detail about their business, its history, its services, its managers etc… We often encounter websites that go into great depth about who they are and we always point this out and recommend that the copy be re-focused. The goal is to re-write the website’s copy to emphasize what its benefits […]
Google claims to have made progress with their algorithm’s ability to crawl, understand and index web pages with dynamic URLs. In the past Google, and most search engines, have had difficulty crawling and indexing pages on the Web with dynamic URLs so the recommendation from an SEO standpoint has long been to use what’s called […]
Here’s a great quote about Web Analytics: Web Analytics is good at the ‘What.’ It is not good at the ‘Why.’ The ‘Why’ can only come from the customer. -Avinash Kaushik If you’re feeling overwhelmed by your website data or don’t even know where to start, it’s easier to keep things in this perspective as […]
[youtube]http://youtube.com/watch?v=6gmP4nk0EOE[/youtube] This is from last year but I was just re-visiting it now and I still think it’s one of the best examples of the idea of “Web 2.0” or “Social Media” as we prefer to call it now. It also touches on the separation between content and format which is so essential to building […]
Over on Page 1, the daily e-newsletter put out by Sarasota’s SRQ Magazine, they have put up a few choice pieces of online marketing advice from our head honcho in case you happen to be looking for such advice. Although I’m posting this about a week late (shhh, it’ll be our little secret) it does […]
Just in time for April’s showers, “The Weather Vane” has arrived! Unlike a weather vane that sits on top of a house, this one is delivered to your email address on a monthly basis – it’s CloudBurst Consulting’s monthly newsletter. Of course there is a small catch … you must opt-in to receive it. And […]