Author Archive

Learning About Your Customers Through YouTube

Recently, YouTube revealed a feature that allows anyone to view additional information about uploaded videos.  The feature, dubbed “Insight,” allows video owners to view demographic and activity data for any of their uploaded clips including statistics for views, where viewers came from, gender and age. As an online marketer, this is extremely useful information.  YouTube […]

Is Flash Content Finally Searchable?

A couple of days ago Adobe officially announced that they had created a way for Google and Yahoo (sorry, Microsoft) to read all of the content inside Flash animations on the Web.  Is this really the end of SEO people nagging everyone to avoid Flash or at the least relegate it to only graphics? Unfortunately […]

Google Mappers Drive Hybrid Car

So many details provided in this image…look at all that gear! Pictured is one of the cars Google outfits for its Street View feature on Maps, where you can get a ground-level view of certain areas of the U.S. It appears that Google uses Toyota Prius Hybrids in this effort, which is better for everyone…except […]

Load Time Now Officially a Factor in Ranking

A bit ahead of its originally-stated launch date of June 15th, Google has begun taking how fast or slow your website or landing page loads as a significant factor in determining ranking for pay-per-click campaigns on AdWords. You can see your ad or ad groups’ load time grades form within AdWords. Tons of more info […]

Google Healthcare

For some time now there have been reports of Google creating an online health database that stored and tracked all of a person’s health records in addition to health care news and other content including drug interaction information and health tips. This is clearly a whole level above other online health portals such as WebMD […]

The Value of Web Analytics in a Nutshell

Here’s a great quote about Web Analytics: Web Analytics is good at the ‘What.’ It is not good at the ‘Why.’ The ‘Why’ can only come from the customer. -Avinash Kaushik If you’re feeling overwhelmed by your website data or don’t even know where to start, it’s easier to keep things in this perspective as […]

Google Confirms Update Dewey – Algorithm is a-Changin

Over on Search Engine Land, one of my favorite places to keep up with all things search marketing, they received confirmation earlier this month from a Google employee that they have indeed made a significant update to their algorithm. Although we’re seeing reports of all kinds of different changes to listings on Google (SERP = […]

The Machine is Us/ing Us

[youtube]http://youtube.com/watch?v=6gmP4nk0EOE[/youtube] This is from last year but I was just re-visiting it now and I still think it’s one of the best examples of the idea of “Web 2.0” or “Social Media” as we prefer to call it now. It also touches on the separation between content and format which is so essential to building […]

Adrian's Brain Picked by SRQ

Over on Page 1, the daily e-newsletter put out by Sarasota’s SRQ Magazine, they have put up a few choice pieces of online marketing advice from our head honcho in case you happen to be looking for such advice. Although I’m posting this about a week late (shhh, it’ll be our little secret) it does […]

CloudBurst in the Golden State

Have you ever been to Sonoma County, California? Adrian hasn’t but because he is becoming such a popular speaker on Internet marketing he was just invited to speak at the Sonoma County Tourism Bureau‘s annual Trends in Tourism event on May 15th, 2008. This will be his second visit to the Golden State since his […]