Who’s Tweeting? … Fortune 500
According to a recent study from the University of Massachusetts Dartmouth Center For Marketing Research, Fortune 500 companies increased their involvement of public blogs from 15% in 2008 to 22% in 2009. That is a significant increase and a more interesting figure is that 35% have a Twitter account with four out of the top five companies posting regularly. Integration, of course, is the key and 86% of the Fortune 500 company blogs link to their Twitter account along with three in ten blogs include a video blog with 19% featuring podcasts.
Since these companies pretty much drive the American economy, do you think they understand the importance of social media in the business world? I’d say a resounding “yes!”
Tags: social networking