Lon Safko: Social Media, The Big Picture This video (click the link above to view) is provided by Lon Safko from a presentation he did going through the topics he covers in his book The Social Media Bible. While I disagree with some of the things he promotes (advertising inside of the massive online game […]
Not surprising, online videos are once again in the spotlight, but this time, the latest news is especially exciting from an analytical standpoint! YouTube’s Insight Analytics is now offered through Google Analytics so you can actually see how your video is doing by tracking bounce rates, length of visits, page views and return visits – […]
A recent article on iMediaConnection.com asks the provocative question, “do users really watch TV online?” The majority of reported research studies indicate that most viewing of video content on the computer, rather than the TV, can be considered video “snacking” – the watching of short clips, typified by the 3-5 minute spots found on YouTube. […]