Posts Tagged ‘ usability ’

How Bad Online Reviews = More Sales

A recent case study analyzed by CNN Money highlights this seemingly unintuitive reality. Why? 1. Customers want reviews, if you don’t provide them, they’ll leave the site to find them (and be far less likely to come back and purchase after leaving). 2. If customers detect that you have only published selected reviews from favored […]

The Value of Web Analytics in a Nutshell

Here’s a great quote about Web Analytics: Web Analytics is good at the ‘What.’ It is not good at the ‘Why.’ The ‘Why’ can only come from the customer. -Avinash Kaushik If you’re feeling overwhelmed by your website data or don’t even know where to start, it’s easier to keep things in this perspective as […]